Author: Ramona Daub
The Atlassian community of professionals gathered in Las Vegas from April 30th until May 2nd for this must-attend meeting for Atlassian users, partners, administrators and developers.
This event is a must for everyone involved in the world of Atlassian. In addition to insightful workshops, inspiring keynotes and valuable networking opportunities, the focus was on the latest updates at Atlassian products. Together we celebrated not only Atlassian and its partnerships, but everything that makes the community so special.
Of course, as a proud Platinum Solution Partner, specialized in ITSM and Cloud, we attended this event and are happy to share our impressions with you.

The highlights:
A new slogan from Atlassian is: “Impossible alone. Possible together.” These words perfectly reflect Atlassian’s vision that shared efforts and collaboration helps us all make the impossible possible. Sherif Mansour, Head of Product at Atlassian, shared some inspiring insights during his presentation. He emphasized the importance of customer-focused AI development and the need to make products more intuitive.
The first day was dominated by the Seibert Partner Info Session, where product updates, interesting panel discussions and inspiring customer cases were presented. Among other things, Mantra was presented for Confluence Cloud, which enables a personalized platform with a modern design for internal communication. Custom dashboards, navigation bars, events, messages and posts can be created to streamline collaboration and enable more effective management.
Particularly noteworthy was the lively discussion about Hosting DC vs. Cloud and Atlassian’s exciting AI roadmap that followed.
On days 2 and 3 we witnessed captivating keynotes and discussions, including “Winning Together / Unlocking Growth with Partner and direct Team Collaboration” and “Be demand ready: strategies for connecting partner value to customer need”. We also had the privilege of meeting with k15t and gaining valuable insights in their products and solutions.
Collaboration and partnership as the basis for good cooperation
Partnership is a key factor for mutual success. In a very good exchange session between the solution partners and the app manufacturers, the common synergies were developed and a basis for successful collaboration was discussed. The aim is to offer customers optimal service and also incorporate their feedback.

Atlassian’s keynote on day three brought exciting new releases such as Loom, Atlassian Guard and Atlassian Rovo.
Loom, the leading video messaging platform, combines video calls and messaging and offers diverse use cases. Users can record videos to, for e.g., communicate better across time zones, give or request feedback, and discuss and explain projects or designs.
Rovo introduces a new interface for comprehensive knowledge management and a unified search experience. Atlassian Intelligence is used to take collaboration between humans and AI to the next level. Rovo also offers a virtual, configurable agent.
The next era of Jira combines software and work management in one platform. With AI upgrades, it offers an improved user experience. In addition, Jira Product Discovery receives a premium license with additional functionalities.
Atlassian Guard (formerly Atlassian Access) provides threat protection and advanced security for Atlassian Cloud, along with upcoming capabilities in automation and analytics. There are also many other updates, including:
- Advanced admin area linking, Bitbucket, Trello and Loom
- 30+ AI-powered features and optimizations
- Atlassian University becomes free
It was once again an honor to be able to attend this global conference and meet with so many inspiring people from the Atlassian community. We look forward to incorporating what we have learned and heard into our daily work and offering our customers the best possible support.
We would like to thank Atlassian and all participants for this unforgettable experience. Together we are shaping the future of work!
Here are the highlights of Atlassian Team ‘24 as a video:
https://events.atlassian.com/team-digital/v/s-2203549
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Artificial intelligence (=AI) is one of THE current buzzwords and influences almost every area of our everyday lives. As a branch of IT and due to the digitalization in recent years, AI has developed into a very lively product.
This rapid progress seems to be just gaining momentum and is already influencing us in so many areas – from the search for the fastest route to the next show recommendation on a streaming platform to existing smart home devices. AI algorithms are making things easier for us everywhere. This also means that more and more companies and start-ups are specializing in the technology or are at least developing further in this area.
This also applies to Atlassian, the Australian provider of software solutions for software developers with its Atlassian Intelligence (also called AI).
What is Atlassian Intelligence?
The collection of AI-powered functions is offered now for many Atlassian products and supports the performance of popular cloud products such as Jira, Confluence or Trello. In a sense, AI acts as virtual teammate, helping teams increase their productivity and work together more efficiently. Based on OpenAI, Atlassian makes it possible to improve the performance of their tools and offers users a seamless working environment.
Some benefits of Atlassian Intelligence
- adaption to Atlassian solutions
- integration into Atlassian programs
- based on Natural Language Processing (NLP)
- across all areas – from search to navigation to content creation and task execution
Why is it worth using Atlassian Intelligence?
- save time and resources
- ease of work
- easier creation of strategies
- automatically optimized reports
- improving communication
- channels facilitated content creation
- smart search function
Below we would like to show you a few examples of how AI can already be used. More features and functions will follow in the near future and AI will also be activated in other tools, such as Trello, Bitbucket or Atlassian Analytics.
Example: Confluence
Features:
- create and transform content
- improve writing style
- suggest titles
- improve grammar
- shorten text
- brainstorming
- summarize content
- create automations
- define terms

Example: Jira Service Management
Features:
- create and transform content
- summarize content
- suggest request types
- answers to customer inquiries

Example: Jira Software
Features:
- create and transform content
- search for issues

Starting May 6th, Atlassian Intelligence will be automatically activated for all Premium and Enterprise plan products.
Click here for the Atlassian calculator.
Don’t have Premium yet? Then feel free to contact us.
As Atlassian Platinum Solution Partner we can offer, among other things, discounted access!
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If I ask you if you have ever heard of Spotify, I’m sure your answer will be “Yeah sure, who doesn’t know Spotify?”.
Spotify is known to most of us, because we use the audio streaming service to listen to music, podcasts or audio books. Spotify accompanies us as an app on our mobile phones in our free time, on the way to work, in the waiting room at the doctor’s office and in many more places.
But if I ask you now, have you ever heard of the Spotify model? What’s your answer then? I’m guessing something along the lines of “Phew, heard it before possibly, but what that is exactly, no idea…” – Never mind, because in this blog post I’ll explain the Spotify model to you and how it can help organizations to scale agilely.
Spotify started as a startup in Sweden in 2006. The development teams relied on agile methodologies like the Scrum framework. Over time, the organization grew and they had to face new challenges, creating a new organizational model, the Spotify model, to enable agile ways of working not only at a team level but across the entire organization. The focus here was very much on culture and network. The Spotify model is not to be understood as a framework, but it is an example of agile scaling.
When we look at the Spotify model in detail, we use the following terms: squads, tribes, chapters, and guilds. I’ll tell you what’s behind the names and how each is composed in the following section.
Squads
Let’s start with squads. These are comparable to a Scrum team and form the basis of the Spotify model. Squads are self-organized agile teams that include all the resources it takes to develop a product or service from start to finish. Of course, each of these teams also has a product owner who is responsible for the backlog and prioritization. In addition, each squad has an agile coach to provide methodological support to the team and organize events such as retrospective or planning.
Tribes
A tribe comprises several squads that work together on a product or service. There is a so-called tribe lead who ensures that the squads can work together in the best possible way. There are regular meetings where the squads can exchange ideas and present their work so that everyone is up to date.
Chapters
A chapter includes employees with the same expertise. These are distributed among the different squads within a tribe. Chapters also have a chapter lead, who organizes regular meetings to enable an exchange among each other.
Guilds
Guilds are gatherings of people with the same skills or interests from different tribes. The so-called guild coordinator takes care that meetings take place where the members of the guilds can exchange information. This has a great advantage for the improvement of the organization.

Summary
To recap: Under the Spotify model, an organization is divided into tribes, which are responsible for developing a product or service. Within a tribe, members with different expertise (squads) are brought together to independently develop a product or service. In addition, members with the same expertise are brought together, both within a tribe (chapters) and across tribes (guilds) for experience sharing and further development.
Unlike what we know from frameworks such as Scrum, there are no practices that must be followed or mandatory meetings that must be held. Squads self-organize how they best get their work done. This can happen through the use of the Scrum framework, Kanban, or other methods.
Likewise, chapters and guilds determine for themselves how they want to best organize their collaboration.
Now you can confidently answer yes to the question if you are familiar with the Spotify model.
Would you like to find out more about this topic? We’ll be happy to help you.
We coach teams or even individual employees so that you can develop your full potential in your role in an agile environment.
Just send us a message and let’s get started.
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Would you like to find out more or do you have a question? Then get in touch with us!
What do you think of when you hear the word Kanban?
Maybe you learned about the origin of the methodology during your studies, and now you think of Toyota and production? Or maybe you have already come into contact with it in your daily work, or you have heard about it from other teams, and now you think of the board with all the tickets?
All this is correct. The Kanban method had its origin in production and is now very often used in software development.
Let’s start from the beginning, what is Kanban anyway, and how did it come about?
The inventor of the Toyota production system, Taiichi Ohno, developed Kanban in 1947, and it is an implementation of the control method in production known as the pull principle.
He was inspired by the process of filling shelves in supermarkets. This is because supermarkets stock just enough products to satisfy consumer demand. The stock levels match the consumer habits of the customers. This avoids storing excess goods and occupying space for goods that are needed. It is simple and leads to great efficiency in inventory management.
So, Taiichi Ohno adopted this process in Toyota production. The cycle begins with the delivery of the required materials, including the kanban card, to the consuming location. As soon as the materials have been used up, the kanban card is returned to the responsible supplying point. Here, the production or procurement of the required materials in the specified quantity begins and as soon as this has been achieved, the materials are sent back to the consuming point, including the kanban card. You then have a self-controlling control loop without a central planning instance.
The technology used in this system has of course evolved in recent years, but it still forms the core of what is known as just-in-time production.

How is Kanban applied in software development today?
In principle, the Kanban method can be used in any industry due to its timeless core principles, which are explained in detail below. In the area of software development however, the agile method was particularly successful, because here no expenditures for the conversion are necessary like for example the change of physical processes. All that is needed is a board with cards, which can certainly be mapped virtually.
By the way, the word Kanban comes from Japanese and literally means ‘visual signal.’
It is not without reason that Kanban is one of the most widespread agile management methods alongside Scrum. However, in order for the agile method to work properly, it takes a bit more than just a board and cards.
The Kanban board is of course in the center. It is there to visualize the tasks and to optimize the workflow of the team. A simple Kanban board consists of the three steps To do, Doing, and Done. Depending on the size, structure and goals of a team, the workflow can be extended or adapted accordingly. The Kanban cards map the tasks to be completed, and their progress is transparently mapped on the board. The Kanban cards provide information on the type of task, who is responsible for the task, how long it is estimated to take, etc.
Are you looking for support with introducing Kanban?
Our teamwork transformation experts are happy to support. Find out more.
But what makes Kanban a successful framework for agile working?
For this, we now look at the principles and practices of Kanban. If these are understood and used correctly alongside the Kanban board and its cards, you will quickly notice a significant improvement in your projects in terms of speed, clarity in the process, and satisfaction.
The following principles are important to keep in mind:
- Start with what you do now:
It’s not about throwing all your processes out the window and starting from scratch. Quite the opposite. Continue exactly where you are right now. Identify existing value and address problems that hinder processes and outcomes. - Pursue incremental, evolutionary change.
Kanban recognizes that big changes are hard to introduce and often face headwinds. That’s why we strive for incremental and evolutionary change with the method. - Respect the current processes, roles and responsibilities.
This principle also shows that Kanban does not change the basic framework of an organization overnight. Current processes, roles and responsibilities are respected and improvements are brought about in small steps. - Encourage acts of leadership at all levels.
Kanban recognizes the power of collaboration, but at the same time allows everyone to act and take leadership of a problem and address it.
Now that we understand what the principles behind Kanban are, let’s look at the six practices that help us achieve great success with the Kanban method.
- Make the work visible
To visualize the work, workflow and risks, the Kanban board is used. The work is represented by the cards on the board, the workflow is described by the columns from left to right, and the risks can often be seen in the detail of the cards, but often also visually, such as too many tickets in the “Doing” column. - Limit the work-in-progress (WIP).
Limiting the WIP means that there is never too much work and never too little, so that exactly the right number of cards can be processed by the available resources. This is achieved through the pull principle, where new work is drawn only when sufficient capacity is available. For this to work, the WIP limit must be set and adjusted. - Manage flow
Flow means the movement of work through the workflow from left to right. The project manager is responsible for ensuring a fast flow while keeping an eye on blockages and risks. The better the flow, the more efficiently the team works. - Make process rules explicit
In order for everyone to be looking in the same direction and for discussions to be rational and objective, guidelines are needed. These need to be documented and shared with everyone. - Introduce feedback loops
Feedback and continuous improvement are crucial in Kanban, as in all other agile frameworks. In the Kanban method, the meeting cadences you have set for yourselves are suitable for this. The only mandatory meeting is the Daily Kanban. Here it is a matter of taking a daily look at the flow and recognizing blockages and obstacles and clearing them out of the way. Other meetings, such as Refinements, Retrospective, Planning, or Review are scheduled as needed. - Improve collaboratively, evolve experimentally
In Kanban, collaboration and experimentation go hand in hand as long as there is clarity and consensus on how to approach work and problems.
So, start right where you are, pay attention to the principles, apply the practices, and tell me about your successes!
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