12/11/2025
About Lively Apps
Founded in Munich, is a small team of just eight. Yet they have helped over 3,000 companies worldwide streamline collaboration and boost productivity since joining the Atlassian Marketplace in 2013. Their apps extend Atlassian’s core products, transforming Confluence into an active and vibrant workspace for their users.With tools like for effortless data integration and for engaging internal communication, Lively Apps shows how a passionate, small team can make enterprise software feel personal and dynamic.
In this blog post, we welcome you into our internal hub to show you how we use Lively Blogs to turn Confluence into a dynamicplace for announcing company-wide news.
The Challenge: Making News Get Read
As HiQ continued to grow, it became harder to keep internal communication aligned. From marketing campaigns and HR updates to leadership announcements, there wasn’t a single place where employees could reliably find the latest news.
The team needed a solution that would:
- centralize all latest info in Confluence
- make important updates stand out
- encourage contributions from different departments

The Solution: A Custom Dashboard with Lively Blogs
HiQ tackled this challenge by using Lively Blogs for Confluence.
This setup transformed the homepage into a company-wide news channel. Team members across departments, not just Marketing, now use Lively Blogs to share updates, big and small. Whether it’s a new HR policy, a leadership announcement, or a campaign launch, everything flows into one accessible stream.
“It’s become a natural habit,” Alina says. “When people want to know what’s going on, they check the dashboard. It’s right there.”
Highlighting What Matters
To make key information stand out, HiQ uses our favourite feature. With our “important” label, you can pin any post you want at the top of the Confluence. This ensures leadership messages, time-sensitive HR updates, or strategic changes don’t get lost in the flow of regular updates.

Lively Blogs has become our go-to tool for internal news. As the marketing team, we use it to share updates and internal events. Especially with the pins option we make sure everyone knows about the latest updates. It really brings everything together in one place.
Why HiQ Loves Lively Blogs
By embedding Lively Blogs into their dashboard, HiQ created more than a blog, they built a shared communication space that fosters transparency and a sense of community across the company.
Reaching the whole team, no matter where they are, isn’t just important – it’s essential for building a strong, unified culture.
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Alina Gehrmann
Alina is part of HiQ’s marketing team. She enjoys traveling to other countries or immersing herself in a good novel. Otherwise, you can also find her outdoors – hiking or in her garden.